In the era of digital-first age, consumers are majorly inclined towards shopping for clothes and accessories online, knowing that the return policy is pretty easy if they’re unsatisfied with a product. Cosmetics and beauty products may look like a different ball game altogether, but there are some front-runners in the industry who are proving this wrong.
Want to know how?
With a strong marketing and PR strategy, which also includes collaborations with influencers, consumers here will definitely shop for beauty products online and on the contrary digital media can be used to attract them to stores.
You need to know the digital marketing trends that are overhauling the beauty industry:
These days, having a prodigious appealing content on your social channels is a no-brainer. According to a study on Digital beauty in Europe, consumers want 3 most important moves other than price and promotions and they are –
- To purchase products online regularly
- Motivation for makeovers and beauty ideas
The best and perfect tool to provide this inspiration is through social media channels. Here the beauty companies should the most their existing customer’s base to accumulate the curated content for their channel and invite followers to post images of how they flaunt with their products. On the flip side, there is another way that fashion brands use, which is product placement just the way Manu Atelier shared the images if their customers wearing their leather bags.
Entice your customers smartly and effectively:
Beauty brands should take advantage of these social media platforms to lure the customers to step into their stores. To take a ride in this path, you need to do 3 most significant things –
- Constantly improve the online virtual experience feature
- Utilizing new channels + Influencer colabs
- Optimizing product launch schedule
It’s time to put your best digital foot forward:
Digital marketing trends are in short, reforming the cosmetic industry and market projects to customers. Alike the fashion industry, there are plenty of new footraces and territories that are to be conquered but there are more than plenty of ways to come out on top of the marketing game. There are a number of brands in the beauty industry that have already stepped ahead with digital marketing. So when in doubt, just take a look at the competition.