Whether your business is a start-up or an established organization, in the age of technological advancements and era of social media, it is becoming mandatory to incorporate the right social media trends. People have become more inclined towards making the most of online stores and popular brands to decide their purchasing choices. It has become very crucial to invest rightly in marketing strategies and social media campaign to broaden their presence.
- Create original content
Original content matters, at least in the Gen Y era where authenticity is given a special place in the Google ranking algorithm. The high competitive niches are keen on putting themselves out there by sourcing pure content that is not published anywhere over the internet. There are tools available online such as Copyspace to check any piece of content for plagiarism. Content is king and it takes another level of originality to create the next Game of Thrones.
- Get in front of the camera, be yourself and not a salesman
People would want to know you first, rather than what is your business all about or what you are trying to sell. Be an entertainer that is the sales rule. In other words, trying to push people in buying stuff from your online store can be obnoxious for them. Also, share a story. Telling your audience your journey and passion maybe with a vlog or any other video streaming format behind doing what you are, can be very indulging in a way to play around with them so they can see right through your transparency and authenticity.
- Search engine optimization
Search engine optimization or SEO is a method of maximizing your website traffic with the help of formulating and executing a good social media campaigns. SEO tools help you to increase the visibility of your webpage or content to increase the quantity and quality of audience or consumers for your online products.