The weight loss market is a stratified industry, which is considerably bigger in both size and scope. The growing rate of obesity and coupled with an array of health problem that comes along, the weight loss industry has acquired a great place in the lives of people. It has emerged as a dynamic and ultra-competitive industry by knowing out the health myths and helped people put a check on the exponentially growing weight issue.
Understand thing the key trends in the market:
- Weight-loss is becoming more trade-centric than the traditional framework.
The increasing health challenges have increased the exposure of the health-care brands to focus on suitable programs in order to increase their exposure amongst the global competitors. As people are reaching out to professional help and training, the fitness brands are rebounding commercial programs to increase their reach amongst the targeted consumers.
- The younger generation is the largest population group.
Back in the early 90s, ever since there was an increasing focus on the necessity of putting a check of one’s weight, the entire mindset shifted to dropping the calorie intake count and paying more attention towards eating healthy and having an active lifestyle. Millennials are highly money conscious and they are health conscious at the same time. The major population attending gyms are of these younger population. Providing them cost-effective services is the main idea behind fitness clubs coming up with various discounted schemes.
- The body size accepting movement
People in the last few years have been extremely keen on sabotaging the taboo related to the non-acceptance of an oversized group of population in the society. This led to numerous awareness programs and the trend called plus size modeling gained prominence, which manifested as a headwind for several fitness brands.
- Starting a diet plan on Thanksgiving Day is the new definition of optimism.
Food is to fuel the body and not mood therapy. People have started to understand the importance of eating right. They are now open to consume food supplements and products like Herbalife are becoming a part of their diet plans. Hitting the gym with no proper diet plans may surprise you with no results. Starving in don’t diet. Eating right according to one’s lifestyle plans is what that people have started to realize.
Someone rightly quoted that “Abs are made in the kitchen and not in the gym.”