As the old saying goes, “We have to be comfortable with the discomfort”.
This is a great advice for all the market researchers who are trying to embrace and elevate their future. Booming as a research professional not only entails interpersonal and technical skills but also demands being contented and open to change.
Insight professionals need to inculcate major change in themselves to bring more value to their role, as people are responsible for keeping up with evolving consumer preferences. But in an era of data overflow, savvy consumers and disruptors say that keeping up with changes is easier said than done.
As organizations have an intention to be more insight-driven, there is an upsurge pressure for market researchers to do more with less and deliver insights in a much more swift way. The trick is to regulate your mindset. Here are some useful tips on how you can do the same:
- Be Data-Agnostic
Being an insight-driven proficient is all about going beyond the data. But for a market researcher, staying relevant in a ‘Sea of change’ and being data-fluent is still a core skill.
Do not play favorites when it comes to cultivating the data!
- Learn from other teams
Insight-driven firms develop when organizations break down the barriers between departments and eliminate silos. That is why as a market researcher, one needs to look beyond their own department.
Let success in other teams inspire you!
- Get more training
Finding time to go back to school can be daunting, especially when you are working full-time to create insights. If you are a market researcher and looking forward to rise in the organization, you identify the need to constantly learn.
But this does not mean that you need to go back school!
- Be sincerely curious
It is very easy to fall into the deception of doing the same thing every day because it actually works until it doesn’t. If you are inquisitive about your customers and their needs, your teammates and their bents and about your organization, you will find new questions and answers that can generate better and effective insights.
‘Curiosity may have killed the cat’, but for any market researcher, it is the key to endurance and successful career.
The challenge of change is that, no matter how much you accept it as inevitable, it’s still hard to foretell of what the change could be. So the best thing that one could do is – continue to add all the changes to your market research toolkit.
Remember – “When the winds of change blow, some people build walls and the others build windmills”.