“Ethical marketing is knowing the difference between what you have a right to do and what is right to do.”
– Potter Stewart
It takes some basic understanding of human psychology to succeed in marketing. Human morals are directly related to identify, predict and satisfy customer requirements profitably. People tend to post a controversial advertisement to grab the audience’s attention. An emotional advertisement is one of the most popular methods to stimulate one’s practical and impractical senses.
Using a slogan imminently enhances the concepts of trust and reliability, which are the required for establishing their brands. For instance, MasterCard used a very unique slogan to launch the most effective campaign saying “there are some things money can’t buy, for everything else there is MasterCard”. Children are often considered as the potential target for certain types of products and sometimes there are some ethical questions that arise confirming where ethical standards are considered an offender against morality by the law. Sexuality is a major point of discussion when this issue is considered where the focus is that children should not be affected by the content. For instance, condoms are an important part of awareness programs regarding the AIDS-prevention, but at times they can be very overwhelming and misleading. Some brands often tend to highlight the disadvantages of their fellow competitor products to overshadow the drawbacks of their own services. Such policies are rampant in political advertising. Advertisers often use the bait and switch method to find customers by displaying them certain products at an abnormally low price; however, the customer clicks on them to find no such products and are automatically redirected towards a product that is costlier and was not intended in the advertisements. There are also some unethical practices of bidding a product or a service such as fraud rigging and predatory pricing.
“Business profits can be ethical.”